AUSTIN, Texas -- Advantage Sales & Marketing (ASM) has announced a relationship with Dale & Thomas Popcorn, based in Englewood, N.J.
A joint sales effort will launch nine SKU's of Popcorn Indiana in the single-serve size, as well as a larger size bag. These products will be available in March and have been previewed at several industry/trade functions, the companies said.
In addition, Dale & Thomas Popcorn is introducing three new flavors of Popcorn Indiana and Movie Theater. Movie Theater is the first popcorn made [image-nocss] for retail sales using real butter.
Based on the feedback I have gotten to date from the c-store industry, I have every reason to believe our products will be a great addition to the snack category, said Chip Muse, vice president of Dale & Thomas Popcorn.
Dale & Thomas Popcorn has received national recognition from Oprah's O Magazine, as well as from television shows The Big Idea with Donny Deutsch, The View, Today Show and The CBS Early Show.
Austin, Texas-based Advantage Sales & Marketing provides a variety of retail services to clients in the food, club, drug store, mass merchandiser and convenience store class of trade. It offers new-item speed to shelf, maximized base distribution, plan-o-gram positioning and execution at point of purchase, and it provides a variety of solutions ranging from syndicated coverage to dedicated retail client teams, surge activities, retail auditing services and other merchandising programs.
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