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Snacks & Candy

Hostess Brands Creates New Leadership Role

Peterson promoted to executive vice president of strategy and M&A
Photograph: Shutterstock

KANSAS CITY, Mo. — Hostess Brands Inc. has promoted a company executive to a new position.

Tom Peterson, executive vice president and chief financial officer, has been named executive vice president of strategy and M&A. New hire Brian Purcell will take over Peterson’s old roles, effective Jan. 6.

“We are fortunate to have a person of Tom’s experience in corporate development and capital markets with Hostess Brands to lead this effort. His efforts will be instrumental as we leverage our sustainable, scalable, profitable operating model and additional platform development to drive long-term financial performance,” said Andy Callahan, president and CEO of Hostess Brands.

Purcell has more than 20 years of finance, accounting and consumer packaged goods experience. He most recently was chief financial officer of Rawlings Sporting Goods, where he was responsible for all finance, accounting and IT functions. Before that, Purcell worked for nearly 10 years in field and corporate senior and executive finance leadership roles at PepsiCo across multiple segments of its business.

“Brian is an incredibly talented finance executive with strong accounting, financial planning and analysis expertise with a broad depth of knowledge in the consumer packaged goods industry,” Callahan said. “Brian’s strong focus on results and operational and business acumen fit well with the Hostess Brands culture. We look forward to his future contributions as we build upon our growth potential.”

This summer, Hostess sold its Superior Cake Products bakery business to Sara Lee Frozen Bakery. Hostess acquired Superior Cake Products in 2016 for about $51 million. It was the first acquisition since the Hostess brand had returned to the market under new ownership in 2013.

Kansas City, Mo.-based Hostess is a leading packaged food company focused on manufacturing and selling fresh baked sweet goods in the United States. The brand dates back to 1919 and its products include Twinkies, Donettes, Zingers, Honey Buns and Coffee Cakes.

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