KANSAS CITY, Mo. -- Hostess Brands Inc. is expanding its line of America-themed treats with the launch of its new Strawberry Donettes and Star Spangled Ding Dongs. The brand is also reviving its Red, White & Blue Twinkies and Star Spangled CupCakes, both of which debuted in May 2016 as limited-time offers (LTOs) and were relaunched in May 2017 during Hostess’ partnership with the American Red Cross. All four Hostess products will be available in retailers nationwide until July 4.
One box of Hostess’s new Star Spangled Ding Dongs contains 10 cream-filled golden mini cakes, which are covered in white fudge and topped with red and blue star-shaped sprinkles. The Strawberry Donettes are strawberry-flavored mini doughnuts and come in 10.5-ounce packages. Each Star Spangled CupCake features a cream-filled yellow cake, blue and red frosting and white star-shaped sprinkles. And the Red, White & Blue Twinkies feature the classic treat filled with red, white and blue coloring.
“Hostess is an iconic American brand,” said Keith Peterfeso, brand director of all-day snacking for Hostess. “We are proud to celebrate summer and Americana by expanding our patriotic line of red, white and blue treats.”
The festive treats extend Hostess’ repertoire of products launched in 2018. In February, the brand expanded its portfolio by acquiring assets from specialty-food company Aryzta LLC. Weeks later, the brand relaunched its longtime specialty cakes Suzy Q’s with a new recipe. And in early May, Hostess debuted its sweet-snack line called Bakery Petites.
Kansas City, Mo.-based Hostess is a packaged-food company that develops, manufactures, markets, sells and distributes baked goods in the United States. Its products include Twinkies, CupCakes, Ding Dongs, Honey Buns, Mini Muffins, Sno Balls and Zingers.
Photo courtesy of Hostess.
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