Snacks & Candy

Hostess Rolls Out Fall LTOs

2 new Donette treats join familiar seasonal lineup
Hostess Pumpkin Spice Twinkies
Photograph courtesy of Hostess Brands

LENEXA, Kan. — Hostess Brands LLC is welcoming fall with an extended lineup of limited-time-only (LTO) products.

Hostess Pumpkin Spice Twinkies, Hostess Iced Pumpkin CupCakes and Hostess Caramel Crunch Donettes are available now. Hitting store shelves later in the season, for the first time, are two new fall-inspired treats: Hostess Maple Glazed Donettes and Hostess Apple Cinnamon Donettes.

Apple Cinnamon Donettes and Maple Glazed Donettes each feature the brand’s cake doughnut, with varied toppings reminiscent of the flavors of fall. The Apple Cinnamon Donettes are dusted with cinnamon sugar and natural apple flavors to mimic an apple pie, while the Maple Glazed Donettes are topped with a maple-flavored glaze. The new flavors will be available in single-serve sleeves of six Donettes each. 

“Our insights show that consumers hungrily anticipate the arrival of signature seasonal flavors and they look to limited-time-only treats to greet them like long lost friends,” said Adam Lisook, director of brand marketing, Hostess Brands. “At Hostess, we pride ourselves on our ability to consistently deliver timeless classic treats alongside fresh new flavors inspired by consumer feedback and evolving taste trends, season after season.”

Pumpkin Spice Twinkies, Iced Pumpkin CupCakes and Caramel Crunch Donettes are available now in stores nationwide while supplies last. Maple Glazed Donettes and Apple Cinnamon Donettes will hit shelves in October and are available in single-serve format only.

Hostess Brands LLC is based in Lenexa, Kan., and operates bakeries in Emporia, Kan., Chicago,  Columbus, Ga., Indianapolis and through its Voortman Cookies Ltd. subsidiary, Burlington, Ontario. Along with Zingers, its products include Ding Dongs, Ho Hos, Donettes, Fruit Pies, Twinkies and CupCakes.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content


More from our partners