HACKETTSTOWN, N.J. -- Mars Snackfood US announced the limited-edition release of M&M 's Mint Crisp Chocolate Candies and Snickers Adventure Bar in support of the upcoming movie release of “Indiana Jones and the Kingdom of the Crystal Skull.” Both limited-edition products are available nationwide now through June in food, drug, mass and convenience outlets.
Also, Mars Snackfood US will introduce an Indiana Jones-themed website, print and advertising spots, and even an Indiana Jones NASCAR racecar with M&M's Brand racing driver Kyle Busch.
"M&M's Chocolate Candies [image-nocss] have always been a favorite movie-watching treat and aligning ourselves with one of the most-anticipated films in memory is a perfect match," said Michele Kessler, vice president, marketing, Mars Snackfood US. "Our limited-edition M&M's Mint Crisp Chocolate Candies reflect the movie's sense of adventure, as well as the tone, colors and imagery of one of the greatest movie series ever. We wanted to make sure everything we do to promote our exciting limited-edition line showcases the fun and excitement of ‘Indiana Jones and the Kingdom of the Crystal Skull. ' "
The M&M's Mint Crisp Chocolate Candies include a minty flavor with a crispy center surrounded by a colorful M&M's candy shell. The Snickers Adventure Bar offers chocolate, creamy nougat, crunchy peanuts and a cliffhanger kick of exotic spice with a hint of sweet coconut flavor.
The M&M's Mint Crisp Chocolate Candies are offered in singles (1.5 oz.), king size (2.7 oz.), medium (11.8 oz.) and large bags (17.6 oz.) and retail for 69 cents, $1.19, $2.96 and $4.39, respectively. The Snickers Adventure Bar is offered in single size for 79 cents.
Additionally, the following ice cream products will be available in Indiana Jones-themed packaging for a limited time: M&M 's Cookie Ice Cream Sandwiches, M&M's Ice Cream Cones and Snickers Ice Cream Bars.
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