MINONG, Wis. —Jack Link’s Protein Snacks has hired Kevin McAdams as president of North America. McAdams will be responsible for Jack Link’s U.S. and Canadian businesses, in addition to oversight of the company’s manufacturing and supply chain operations in the United States, Brazil and New Zealand.
McAdams has 25 years of leadership experience and an extensive background in the food and beverage industry, according to the Minong, Wis.-based meat snack company. He previously held the role of president at Mizkan America, Schwan’s Consumer Brands and Pabst Brewing Co. He also has held operating roles with Red Bull North America, The Coca-Cola Co., Frito-Lay North America and The Earthlings Co.
"We are tremendously excited to have Kevin, a deeply experienced and values-based leader, join our company and help shape a strong future of growth for Jack Link's," said CEO Troy Link. "I am confident that he will play a pivotal role in upholding our core values and unique culture, strengthening our portfolio of brands, and competing and winning in our category and consumer segments."
Link previously held the role of CEO and president of the company. Link will now focus on global strategy for the company and McAdams will report directly to Link in the newly created role of president of North America.
Jack Link’s brands include Lorissa’s Kitchen, Matador Jerky, BiFi and Peperami.
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