Snacks & Candy

Juicy Fruit Gum Will Hold Flavor Longer, Wrigley Says

Company reformulates new Slim Pack

CHICAGO -- Your chewing gum may lose its flavor on the bedpost overnight, but Wrigley promises that its reformulated Juicy Fruit will deliver flavor longer.

Juicy Fruit gum, a brand that has been around for more than 100 years, has been reformulated for longer-lasting flavor, the company said.

Wrigley said the new gum is replacing all Juicy Fruit Original packs in the marketplace with a 15-stick Slim Pack, a Multipack with three 15-stick Slim Packs and all other Juicy Fruit Original pack types.

The longer-lasting packs are expected to begin hitting some c-store shelves in late December, as retailers sell through what they have in stock and then add the new formula. The Slim Packs have been distributed in other retail channels. 

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


More from our partners