Snacks & Candy

Just Born Launches ‘Peeps Helping Peeps’ Sweepstakes

Fans can win a trip to the candy factory by donating to United Way of the Greater Lehigh Valley
peeps helping peeps
Photograph courtesy of Just Born Confections Inc.

BETHLEHEM, Pa. -- Just Born Quality Confections Inc., maker of Peeps, the chick-shaped marshmallow candies, has launched a nationwide fan sweepstakes through a partnership with United Way of the Greater Lehigh Valley (UWGLV).

  • In March 2018, Just Born released eight Peeps flavors for Easter. Click here to see the varieties.

By donating $5 to the UWGLV’s website and texting “peepsunited” to 40403, consumers can enter the chance to win a trip for four to the Peeps factory at Just Born’s headquarters in Bethlehem, Pa. This marks the first time the confectionery will open its factory doors to consumers.

"Although we've had many requests and lots of fans show up at our doors over the years, the Peeps factory has never been open to the public," said Matt Pye, senior vice president of sales and marketing for Just Born. "We couldn't think of a better reason to open our doors for the first time ever than by teaming up with our local United Way to help give back to the community that Peeps calls home. The winner of our Peeps Helping Peeps Sweepstakes will embark upon a once-in-a-lifetime tour of our factory and witness firsthand how our iconic Peeps marshmallow is made, all while helping raise funds in support of important community enhancing programs."

Allentown, Pa.-based UWGLV provides leadership and develops partnerships, resources and solutions that improve communities, focusing on Lehigh, Northampton and Carbon counties in Pennsylvania. The company’s core initiatives include education, food access and healthy aging.

The donation will go toward the UWGLV’s initiative to support various Pennsylvania schools, including raising funds for student programs and reading sources, the companies said. Fans have until April 8 to enter the sweepstakes, and the winner will be notified April 12, followed by a nationwide reveal at the United Way’s Day of Caring event on April 18.

"United Way just celebrated its 100th anniversary,” said David Lewis, president of UWGLV. “It's a new century, and we've embraced a new way of helping our community. We are excited about this tremendous partnership with Peeps and are honored that such an iconic brand is helping us achieve our goals in our next century of giving back."

Just Born is a privately owned company founded in 1923. Besides Peeps, the company’s products include Goldenberg’s Peanut Chews, Mike and Ike, Hot Tamales, Zours and Teenee Beanee jelly beans.

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