BETHLEHEM, Pa. — Several new Peeps products are on the way this Easter season.
The Peeps product lineup is expanding to include new items such as marshmallow candies in Easter baskets. Peeps are one of Bethlehem, Pa.-based Just Born Quality Confections’ brands, which also include Mike and Ike, Hot Tamales and Goldenberg’s Peanut Chews.
Here are some highlights of new products and partnerships involving Peeps …
New Peep flavors that will launch nationally this year include Peeps Chocolate Pudding Flavored Marshmallow Bunnies and Peeps Root Beer Float Flavored Marshmallow Chicks.
Peeps is also partnering with retailers to launch exclusive products, including Peeps Froot Loops Flavored Pop, available at Walmart and Target; Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks, available at the Kroger family of stores; Peeps Delights Raspberry Flavored Marshmallow Chicks Dipped in Creme Flavored Fudge, available at Target; and Peeps Individually Wrapped Marshmallow Chicks for Egg Hunt, available at Walmart.