New flavors
New Peep flavors that will launch nationally this year include Peeps Chocolate Pudding Flavored Marshmallow Bunnies and Peeps Root Beer Float Flavored Marshmallow Chicks.
Peeps is also partnering with retailers to launch exclusive products, including Peeps Froot Loops Flavored Pop, available at Walmart and Target; Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks, available at the Kroger family of stores; Peeps Delights Raspberry Flavored Marshmallow Chicks Dipped in Creme Flavored Fudge, available at Target; and Peeps Individually Wrapped Marshmallow Chicks for Egg Hunt, available at Walmart.
And according to an Instagram post, Irving, Texas-based 7-Eleven is expected to roll out a Peeps Slurpee frozen beverage limited-time offer this spring.