Kellanova Away From Home is launching more than 15 new snacks available in the convenience channel for 2025. The portfolio features items from brands including Pringles, Cheez-It, Pop-Tarts and Rice Krispies Treats.
“As a powerhouse leader in snacking, Kellanova is dedicated to helping retailers and operators drive growth through innovation, especially in markets that are facing traffic declines and need enticing product portfolios to interest their consumers,” said Lisa Favia, senior director of commercial strategy at Kellanova Away From Home. “Our new snack lineup for 2025 brings a taste of the future with unmatched innovation across all snacking occasions. These new products enable retailers, and operators, to meet consumer demand and maintain their competitive edge in the evolving snack landscape.”
New products, available to convenience stores nationwide, include:
- Pringles Mingles: The light and crispy puffed snacks are available in Cheddar & Sour Cream and Sharp White Cheddar & Ranch for a suggested retail price of $2.79, according to the supplier.
- Cheez-It: This brand’s new launches include Cheez-It Extra Crunchy Bold Cheddar (SRP $2.09), Cheez-It Extra Crunchy Snap’d Sharp White Cheddar (SRP $2.79) and Cheez-It Smoked Cheddar (SRP $2.09).
- Rice Krispies Treats: Rice Krispies Treats new snacks include Rice Krispies Treats Homestyle Chocolatey Chip, which are 50% taller than its original 22-gram bar, with pockets of melted marshmallows and chocolate chips on top, according to Kellanova. Rice Krispies Treats Mega Size Bar Salted Caramel mixes salted caramel with caramel chips on top. And Rice Krispies Treats Chocolatey Peanut Butter has real peanut butter and a coating of chocolate on the bottom, the supplier said. All have an SRP of $2.09.
- Pop-Tarts: Pop-Tarts Crunchy Poppers is a new crunchy format for the snack, and it comes in Frosted Strawberry Crunch and Frosted Brownie Crunch for an SRP of $2.69. Pop-Tarts Strawberry Milkshake has a strawberry milkshake flavored filling inside a pink frosted, rainbow springle-covered crust for an SRP of $1.49.
- Nutri-Grain Power-Fulls: These soft-baked oat bites have 10 grams of protein and at least 13 grams of whole grains, Kellanova said. They are available in Strawberry and Chocolate Chip for an SRP of $2.79.
Chicago-based Kellanova is a leader in global snacking, international cereal and noodles and North America frozen foods. Its brands include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms and more. Its net sales for 2023 were $13 billion. Kellanova Away From Home is a division of Kellanova focused on helping commercial and noncommercial operators offer consumers Kellanova brands everywhere they go.
Global food, snack and candy makers Mars Inc. and Kellanova have entered into a deal under which Mars has agreed to acquire Kellanova.
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