BATTLE CREEK, Mich. -- Kellogg Co. announced earlier this month that it has acquired the assets of IndyBake Products LLC and Brownie Products Co., a privately held contract manufacturing business that produces cracker, cookie and frozen dough products. Terms of the transaction were not disclosed. Combined revenues for IndyBake Products and Brownie Products were approximately $50 million in 2007.
IndyBake Products and Brownie Products ' two manufacturing facilities, located in Seelyville, Ind., and Gardner, Ill., respectively, will be integrated into Kellogg 's U.S. Snacks manufacturing [image-nocss] network.
“Expanding our snacks business is a key element of Kellogg 's business strategy and commitment to driving sustainable growth,” said David Mackay, president and chief executive officer of Kellogg Co. “This acquisition will help us expand our capacity to manufacture existing and proprietary snacks products as well as enable new product innovations.”
IndyBake Products and Brownie Products have been a partner to Kellogg for many years as a snacks contract manufacturer. Approximately 150 IndyBake Products and Brownie Products employees joined Kellogg upon closing.
With 2007 sales of nearly $12 billion, Battle Creek, Mich.-based Kellogg is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company 's brands include Kellogg 's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi.
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