CHICAGO — The Kellogg Co. has introduced six new on-the-go snacks for convenience stores, including Cheez-It Puff’d and Pop-Tarts Eggo Frosted Maple Flavor. The company announced the new snacks at the 2021 NACS Show in Chicago, and they are now available to retailers.
“As consumers continue to be drawn to nostalgic snack brands as a source of comfort, we are excited to unveil these innovative c-store products from top-selling brands like Pringles, Cheez-It, Rice Krispies Treats and Pop-Tarts,” said Ami O’Keefe, senior commercial strategy manager at Kellogg. “We are committed to helping convenience retailers win and know that these brands will fulfill consumption occasions.”
Here are Kellogg’s snack innovations …
Pop-Tarts Eggo Frosted Maple Flavor
The new Pop-Tarts Eggo Frosted Maple flavor toaster pastry combines the flavors of Eggo waffle and Pop-Tart, offered in a new two-pack breakfast combination. The pastry has a waffle-like crust and a maple-flavored filling. It’s topped with white icing and a grid pattern made from yellow-string icing.
The new Pringles Scorchin’ light potato crisp snack features two flavors, Sour Cream & Onion and Chili & Lime. The Sour Cream & Onion flavor balances the tang of sour cream and onion with a fiery blaze. The Chili & Lime flavor combines a chili kick with a lime taste.
Rice Krispies Treats Rainbow
This new Rice Krispies Treat innovation maintains the original snack’s gooey marshmallow and Rice Krispie base, but it includes rainbow-colored, candy-coated chocolate pieces for a chocolatier taste.
Kellogg Co., Battle Creek Mich., is known for its snack brands including Pringles, Cheez-It, Rice Krispies, RxBar and more. It had about $13.6 billion in net sales in 2019.