Snacks & Candy

Kellogg's Convenience Team Launches Redesigned Website

Offers product marketing programs, announcements, promotions, tools, more

ELMHURST, Ill.-- The Kellogg's Convenience Team has launched a redesigned website,, a comprehensive and interactive tool for convenience store owners.

"Our goal has always been to provide a high level of personal service for our customers every day," said Kimberly Belson, spokesperson for Kellogg's Convenience Team. "We've brought that same level of commitment to our new website, engineered to be an interactive resource for retailers available 24 hours a day, seven days a week."

The Kellogg's Convenience website has the needs of retailers in mind, the company said. It uses current web technologies for navigation, features highly organized content and includes innovative communication functionalities.

A highlight of the site is Grow My Store, an insightful tool for registered retailers. It grants users exclusive access to planograms, profit calculators, merchandising solutions, research and trends and promotional support tools. With more than 146,000 c-stores across the country, such information is critical to retailers, helping them understand competitors and maximize their potential.

At, retailers can also find:

  • A view of the entire Kellogg product line available for the convenience channel.
  • "Up-to-the-second" news on product announcements and promotions.
  • Tools and tips to build business.
  • Full-color printable images for marketing programs.

"We're excited that our new site will help retailers build their business with our trusted brands," said Belson.

The Kellogg Co., Elmhurst, Ill., with 2010 sales of more than $12 billion, is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.Its brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's, Keebler, Pop-Tarts, Cheez-It, Mini-Wheats, Nutri-Grain, Rice Krispies, Special K, Chips Deluxe, Famous Amos, Sandies, Austin, Club and Kashi.

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