BATTLE CREEK, Mich. — Kellogg’s is bringing cereal to the snack aisle with its new Jumbo Snax.
Jumbo Snax are Kellogg’s classic cereal brands reimagined into snack packs. The line includes Kellogg’s Fruit Loops, Apple Jacks, Corn Pops-caramel crunch flavor and Kellogg’s Frosted Flakes-inspired Tiger Paws.
The snacks are available starting in May at select retailers including Laval, Quebec-based Alimentation Couche-Tard Inc.’s Circle K in a convenience size. Consumers can also find Jumbo Snax online at Amazon, Boxed, PeaPod and GoPuff and in grocery stores like Kroger and Sam’s Club. In September, the snack will be available at retailers nationwide, including Walmart.
The snack will be available in a 12-pouch multipack with 0.45-ounce single-serve bags and a 6-ounce resealable bag and priced between $2.99 and $6.98.
Kellogg Co., Battle Creek Mich., is known for its snack brands including Pringles, Cheez-It, Rice Krispies, RxBar and more. It had about $13.6 billion in net sales in 2019.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.