Snacks & Candy

Kind Bar Founder Invests in New Snack Line

Makes deal as guest on Shark Tank TV show
Quevo
Photographs courtesy of Quevos

NEW YORK — A young snack brand expects to find its way onto more mainstream retail shelves following an investment by a guest "shark" on ABC's Shark Tank TV show.

Kind Snacks Founder Daniel Lubetzky has invested in Quevos, a brand of snacks whose first ingredient is egg whites. As announced on ABC’s Shark Tank Jan. 22, Lubetzky will partner with Quevos Founders Nick Hamburger and Zack Schreier to help more people discover their introductory line of high-protein, high-fiber, low-carb snacks in five flavors, including Cheddar, Sour Cream & Onion, Sweet Barbecue, Quevos Rancheros and Dill Pickle.

Lubetzky's investment is a vote of confidence for both Quevos’ snacks and co-founders Hamburger and Schreier, who impressed Lubetzky with their entrepreneurial spirit and lifelong friendship turned partnership. Leveraging his experience growing Kind from a small startup into a multi-billion-dollar global health and wellness brand, Lubetzky will help Hamburger and Schreier pursue their shared vision to bring the nutritional value of egg whites to new forms of satisfying snacks. Kind is now owned by Mars Inc.

“I am excited to help Nick and Zack fulfill Quevos’ potential,” Lubetzky said. “They have created a very cool and differentiated product with huge mainstream appeal. And I love that they’ve been best friends and partner entrepreneurs since childhood.”

A Type 1 diabetic, Schreier conceived of the idea for Quevos after tasting the crispy leftovers of an egg white omelet and discovering they could crunch just like the chips he was unable to enjoy. Together, Hamburger and Schreier experimented for two years before arriving at a product to bring to market. Now the pair looks forward to partnering with Lubetzky to introduce Quevos to more people seeking healthful snacking options that satisfy both their cravings and nutritional needs.

“Daniel is a partner and mentor who has been in our shoes building a health and wellness brand from the ground up through every stage of growth,” the pair said. “We went into the Tank dreaming of making a deal with him and can’t believe we did. We’re so excited to learn from him and to collaborate on helping more people enjoy Quevos."

Quevos currently can be found online at Quevos.com and Amazon.com and in store at Wegman’s, Vitamin Shoppe, Whole Foods Illinois stores and other retail locations across the country. The Keto-friendly snacks are available for a suggested retail price (SRP) of $14.99 for a pack of five bags. Classic Quevos flavors provide 5 grams of protein and 5 grams of fiber, and Keto flavors deliver 8 grams of protein, 4 grams of fiber, and only 4 grams of net carbs.

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