Snacks & Candy

Kind Launches Nut Butter Filled Snack Bars

Gluten-free bars are infused with a creamy nut butter center and contain 100% whole grains on the outside
kind nut butter
Photograph courtesy of Kind Healthy Snacks

NEW YORK – Kind Healthy Snacks has launched its new line of Kind Nut Butter Filled Snack Bars, which are now available at retailers nationwide. The bars come in Chocolate Peanut Butter and Honey Almond Butter flavors for a suggested retail price of $17.85 for a box of 16 bars.

The gluten-free bars are infused with a creamy nut-butter center and contain 100% whole grains on the outside. Each bar is topped with crushed nuts—including peanuts and almonds—and a chocolatey drizzle.

"Since day one, Kind has been obsessed with upholding our brand promise: to create innovative, premium foods that are both healthy and tasty," said Daniel Lubetzky, CEO and founder of Kind Healthy Snacks. "Kind Nut Butter Filled Snack Bars continue that commitment."

This marks Kind’s third product launch in the past year.

In August 2018, the company launched its Kind Kids chewy granola bars—a product line meant to embrace healthy eating among children—in Chocolate Chip, Peanut Butter Chocolate Chip and Honey Oat flavors for a suggested retail price of $3.99 per six-pack. Three months later, Kind debuted its Kind Minis, reduced portion varieties of its traditional bars that have 100 calories or less. Flavors include Dark Chocolate Nuts & Sea Salt; Caramel Almond & Sea Salt; Peanut Butter Dark Chocolate; Dark Chocolate Cherry Cashew; Salted Caramel & Dark Chocolate Nut; and Dark Chocolate Almond & Coconut.

"Here at Kind, we are committed to empowering people to make healthy eating decisions. We saw this as an opportunity to elevate the current nut-butter market with a snack that meets our high nutritional standards," said Stephanie Perruzza, registered dietitian and health and wellness specialist for Kind.

New York-based Kind manufactures products made from whole ingredients, including Kind Fruit & Nut, Kind Nuts & Spices, Kind Healthy Grains Bars and Kind Healthy Grains Clusters.

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