Snacks & Candy

Krispy Kreme to Scale Back Packaged Snacks

Vendor TSW Foods says it will ‘wind up operations’
Krispy Kreme

WINTER PARK, Fla. — The exclusive vendor for Krispy Kreme packaged snacks announced that it "will be winding up operations over the next several weeks," CSP Daily News has learned.

The decision, according to a letter emailed to retailers and others by the operating partners of TSW Foods, is based on recent changes enacted by Krispy Kreme Doughnut Corp.

“Krispy Kreme Doughnut Corp. recently informed TSW Foods that it will stop producing all TSW Krispy Kreme packaged buns and fried pies effective Dec. 31,” the letter stated.

The products that it will discontinue are Jumbo Honey Buns, Jumbo White Iced Honey Buns, Cinnamon Buns, Club Packed Jumbo Honey Buns, Apple Pie, Cherry Pie and mixed pallet pies, according to the letter dated Nov. 16.

Meanwhile, pricing on all other Krispy Kreme packaged snacks “will receive a 20% price increase beginning Jan. 12, 2021,” TSW reported. “TSW Foods has to absorb those expenses and cannot pass any price increases on to the industry.”

The double hit is too much for TSW Foods to absorb, the company said.

“Regretfully, these decisions are too big to overcome, and TSW Foods will be winding up operations over the next several weeks.”

Established in 2016, Winter Park, Fla.-based TSW Foods is the exclusive vendor on record for Krispy Kreme packaged snacks. It is led by operating partners Wil Torres, John Shelley and Michael Shelley.

Neither TSW Foods nor Krispy Kreme Doughnut Corp. responded to requests for more information. TSW is asking all inquiries be sent to TSW@TSWFoods.com.

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