PLANO, Texas -- This year, instead of its usual Do Us a Flavor contest, the Lay's brand is asking Americans to participate in The Flavor Swap to help shape the snack maker’s new potato chips portfolio. The brand is asking consumers to help choose between four all-new potato chip flavors and four classic flavors.
"Our fans keep us on the pulse of flavor exploration. 'Do Us A Flavor' showed us consumers want to be surprised with new and unconventional flavors--but we also recognize they love the tried and true classic Lay's flavors," said Saenz. "That's why we're asking them what to keep and what to lose."
Beginning Feb. 8, fans can vote for their favorite flavor in each of the four Flavor Swap pairings and enter a $1,000 daily give away. One fan will win a $250,000 cash prize for voting.
Consumers looking to cast their votes and enter for a chance to win can visit www.FlavorSwap.com to select their favorite flavor in each of the four categories including:
- Heat Flavor Swap: Lay's Flamin' Hot vs. new Lay's Fiery Roasted Habanero
- Cheese Flavor Swap: Lay's Cheddar & Sour Cream vs. new Lay's Smoked Gouda & Chive
- Barbecue Flavor Swap: Lay's Honey Barbecue vs. new Lay's Korean Barbecue
- Spice Flavor Swap: Lay's Kettle Cooked Sea Salt & Cracked Pepper vs. new Lay's Kettle Cooked Olive Oil & Herbs
"Over the last three years, the iconic Lay's 'Do Us a Flavor' contest asked fans to submit their ideas for the next great potato chip flavor. Past winning flavors, including Lay's Cheesy Garlic Bread, Lay's Kettle Cooked Wasabi Ginger, and Lay's Southern Biscuits and Gravy prove that Americans are on the hunt for unexpected and unique flavors," said Ram Krishnan, chief marketing officer, Frito-Lay. "While 'Do Us a Flavor' spotlighted fans who wanted to create the next great potato chip flavor, 'Flavor Swap' celebrates fans who simply enjoy flavor and want to have a say."
Fans can find all eight flavors in retail stores nationwide when voting opens February 8. Voting ends March 21.
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, based in Purchase, N.Y. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
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