PLANO, Texas — Lay’s is introducing three new chip flavors: Crispy Taco, Wavy Fried Green Tomato and Hot Sauce.
The varieties, which Lay's has introduced in partnership with NBC’s singing competition TV show “The Voice,” are limited-time offers.
Lay’s Crispy Taco will be available in a 7.75-ounce bag for a suggested retail price of $3.79 and in a 2.625-ounce bag for an SRP of $1.89. Lay’s Wavy Fried Green Tomato, inspired by the iconic Southern dish, and Lay's Hot Sauce will come in a 7.5-ounce bag for an SRP of $3.79 and a 2.625-ounce bag for an SRP of $1.89.
Lay's, a Frito-Lay brand, also introduced Cheddar Jalapeno, Lay’s Poppables Sea Salt & Vinegar and Lay’s Kettle Cooked Flamin’ Hot chips to its lineup earlier this year.
Plano, Texas-based Frito-Lay North America is the $15 billion convenient foods division of PepsiCo Inc., Purchase, N.Y. PepsiCo's food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana, with a product portfolio that includes 23 brands that generate more than $1 billion each in estimated annual retail sales.