DANBURY, Conn. — LesserEvil, a better-for-you snack brand, has unveiled limited-edition packaging for its Himalayan Pink Salt Popcorn in collaboration with Universal for its new movie, Jurassic World Domination. The partnership also includes a sweepstakes.
“We’re thrilled to collaborate with Universal on Jurassic World Dominion and bring excitement to our participating nationwide retailers who are supporting our first-ever licensed product program,” said Charles Coristine, president and CEO of LesserEvil.
The themed packaging features a QR code on the back of the bag, which leads to a chance to enter and win prizes. The grand prize winner will win a trip to Hawaii with a guest, and five first-place winners will win a trip to Los Angeles with a guest. Five second place winners will receive a prize pack with Jurassic World merchandise. Ten third-place winners will win a one-year supply of LesserEvil popcorn.
The special packaging and sweepstakes entries are available through July 31.
“The strength of the Jurassic World franchise coupled with our limited-edition packaging for our flagship better-for-you Organic Himalayan Pink Salt Popcorn line makes for a fun combination sure to delight fans,” said Coristine. “It also allows us to encourage more trials of the most premium popcorn in the category when they discover it on case displays, end caps and down the snack aisle starting next month.”
Danbury, Conn.-based LesserEvil was founded in 2004 with the mission to create natural, healthier snack food than many other snack foods on the market. The company recently expanded with the launch of its Clean Oil Crew campaign, its new sustainable Sun Poppers, and transcended snack categories with its PeaNOTs. LesserEvil’s portfolio of products also includes Organic Popcorn, Grain-Free Organic Puffs, Grain-Free Egg White Curls, Keto Certified Mini Cookies and Veggie Sticks lines.
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