Snacks & Candy

Little Debbie Rolls Out New Cream Pie Flavor

Snickerdoodle variety available now
Little Debbie Snickerdoodle Creme Pies
Photograph courtesy of Little Debbie

COLLEGEDALE, Tenn. — McKee Foods rolled out new Little Debbie Snickerdoodle Creme Pies. The snack is the next addition to the brand’s Oatmeal Creme Pies.

The new treat features soft, chewy cookies baked with a mixture of cinnamon sugar crystals. The cookies are sandwiched around vanilla-flavored cream.

With eight individually wrapped sandwich cookies per carton, the soft, cream-filled cookies have a suggested retail price of $2.59.

“For the packaging, we wanted our cinnamon and sugar mascots to encourage smiles with their cheerful expressions,” said Jill Sito, creative services manager at McKee Foods. “The nostalgic look of these characters has broad appeal, while the bold teal color of the carton enhances the appetizing product shot and makes the carton easy to spot on shelves.”

Collegedale, Tenn.-based McKee Foods Corp. was founded in the 1920s by O.D. McKee, who began selling 5-cent snack cakes from the back of his car. Today, the family-owned company employs more than 6,250 people in Collegedale; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. With annual sales of about $1.4 billion, the company’s products include Little Debbie baked goods, Drake’s cakes, Sunbelt Bakery snacks and Fieldstone Bakery food products.

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