Snacks & Candy

Love’s Adds Simply Better Brand’s Trubar to Product Lineup

Protein bars will soon be available at more than 600 of the retailer’s c-stores
Trubar
Photograph courtesy of Simply Better Brands

Love’s Travel Stops & Country Stores is adding Simply Better Brands’ Trubar protein bars to more than 600 of its locations.

“The addition of Love’s adds to our growing momentum in the convenience channel where we are focused on building consumer awareness and trial of Trubar in retail settings offering convenient one-stop shopping and a variety of grab-n-go meal replacement options,” said Erica Groussman, co-founder and CEO of Trubar. 

GPM Investments, a wholly owned subsidiary of Arko Corp., recently added Trubar protein bars to its more than 25 regional convenience-store brands.

Simply Better Brands Corp., Vancouver, British Columbia, is an international omnichannel platform with a portfolio of diversified assets in the plant-based, natural and clean ingredient space. The company targets health-conscious millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. 

  • Loves Travel Stops & Country Stores is No. 16 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.

Oklahoma City-based Love’s Travel Stops & Country Stores operates more than 650 locations.

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