NEWARK, N.J. — M&M’s is launching its first offering that combines three flavors of the candy in one bag.
M&M’s Mix combines fan favorite varieties of M&M’s to create a new way to share the candies with friends and family, a natural extension for the brand, according to manufacturer Mars Wrigley.
M&M’s Mix is available in two varieties: Classic Mix, which combines Milk Chocolate, Peanut and Peanut Butter M&M’s, and Peanut Mix, which combines Milk Chocolate Peanut, Dark Chocolate Peanut and White Chocolate Peanut M&M’s.
To celebrate the iconic candy's latest innovation, M&M’s has teamed up with singer Meghan Trainor, supporting and spotlighting up-and-coming musicians, many of whom have been unable to do what they love for the past year. M&M’s virtually joined three musicians from three different cities to create a reimagined version of the song “The Candy Man,” just as M&M’s Mix combines three flavors to create a new snacking experience, the company said.
The song is available on mms.com/mix and features (as pictured above):
- Carly Ann Calbero of Seattle: acoustic guitar player and singer-songwriter
- Jeremy Jones of Los Angeles: electric violinist, singer-songwriter and producer
- Sung Lee of New York City: beatboxer
“Music is a natural link for the M&M’s brand, which believes creating fun through entertainment has the power to inspire connection and celebration,” said Allison Miazga-Bedrick, Mars Wrigley senior brand director. “We’re thrilled to continue to create better moments by celebrating the recent launch of M&M’s Mix, while supporting the next generation of musicians.”
To further extend its support of future generations of musicians, M&M’s is donating $10,000 to the All Stars Project, a national nonprofit organization that uses the developmental power of performance and music to transform the lives of inner-city youth and communities across the country.
M&M’s and Trainor are asking fans to create their own remixes of “The Candy Man” and share a video on social media using #mycandymanremix and tagging M&M’s. Videos posted will have a chance to be featured on M&M’s social channels and the M&M’s World Store Jumbotron in Times Square.
M&M’s will recruit some famous faces to create their own rendition of the song, including the candy man himself, Kyle Busch. M&M’s will post a video of Busch and his Joe Gibbs Racing teammates singing the song on social media channels with the #mycandymanremix hashtag.
With $40 billion in annual sales, Newark, N.J.-based Mars Inc. produces candy brands such as Snickers, Dove, Extra, M&M’s Milky Way, Twix and more.
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