M&M’s, a Mars brand, hit the Super Bowl screen with a new commercial, which was yet another surprise from the brand that stirred up controversy over the course of the last year.
The commercial featured Maya Rudolph introducing “Ma&Ya’s,” a satirical take on the candies as “candy-coated clam bites.”
Rudolph sang about the clam candies while tossing them in the air, and while people ate them, curious expressions crept across their faces. At the end of the colorful ad, the red M&M holds up a “help” sign in the background.
In another short commercial, the spokescandies declared that they have returned from their break.
Back for good. #SuperBowlpic.twitter.com/sJHDmPHn8x
— M&M’S (@mmschocolate) February 13, 2023
The brand also released a statement on its website, stating, “We wanted to positively redirect the passion of that conversation to bring the fun back into it, and help people laugh and move on together with our latest Super Bowl campaign.”
Mars Wrigley is a division of Mars Inc., Newark, N.J. With $40 billion in annual sales, Mars Inc. produces candy brands includings Snickers, Dove, Extra, M&M’s, Milky Way, Twix and more.
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