Snacks & Candy

M&M’s Launches Holiday Ice Cream Treats

Manufacturer mixes mini candies into Fun Cups
M&M’s Ice Cream Holiday Fun Cups
Photograph courtesy of Mars Wrigley

NEWARK, N.J. — Just ahead of the holiday season, Mars Wrigley is introducing M&M’s Ice Cream Holiday Fun Cups.

M&M’s Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with festive red and green M&M’s Minis.

Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round and with nearly one-quarter (22%) of ice cream sales occurring during the winter, according to data from Numerator.

“We know that Americans enjoy ice cream all year round, not just during the warmer months. So we wanted to deliver something special to fans for the holidays,” said Jayesh Shah, Mars ice cream marketing director. “This year, ice cream and M&M’s lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’s Ice Cream Holiday Fun Cups.”

The new Holiday Fun Cups will begin rolling out in October at retailers nationwide in packs of 10. The treat joins the current M&M’s ice cream portfolio, which includes M&M’s Ice Cream Cones, M&M’s Ice Cream Fun Cups and M&M’s Ice Cream Cookie Sandwiches. The Mars Wrigley ice cream portfolio also includes a variety of Twix Ice Cream Bars and Snickers Ice Cream Bars.

With $40 billion in annual sales, Newark, N.J.-based Mars Inc. produces candy brands such as Snickers, Dove, Extra, M&M’s, Milky Way, Twix and more.

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