HACKETTSTOWN, N.J. -- In honor of the brand's 75th anniversary, M&M's asked consumers to choose the brand's newest peanut-flavored variety to join original Peanut on store shelves. With more than 1 million votes cast in the "Vote for Your Favorite Peanut" promotion, M&M's has announced Coffee Nut as the winner.
Starting in August, the Coffee Nut flavor will join M&M's Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers—Honey Nut and Chili Nut—to win consumers' votes.
"We are so thrilled that our fans helped to shape our brand's vibrant future," said Tanya Berman, director of the M&M's brand. "Flavor Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut-flavored lineup in August."
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Mars Chocolate North America, a unit of Mars Inc., is based in Hackettstown, N.J. Mars Inc., McLean, Va., has net sales of more than $33 billion and six business segments: Chocolate, Wrigley, Food, Drinks, Symbioscience and Petcare. Chocolate brands include M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. Wrigley brands include Doublemint, Extra, Orbit and 5 chewing gums; Skittles and Starburst candies; and Altoids and Lifesavers mints.