THOMASVILLE, Ga. -- Flowers Foods snack cakes and pastries brand Mrs. Freshley's has expanded its partnership with Cinnabon to create two new Mrs. Freshley's snacks featuring Cinnabon cinnamon. Mrs. Freshley's Cinnamon Twirls and Mini Donuts, made with Cinnabon's signature cinnamon, are now available in supermarkets, convenience stores, and vending machines nationwide.
"Cinnabon's proprietary cinnamon elevates Mrs. Freshley's most popular snacks to the next flavor level, and our fans love it," said Brent Bradshaw, Flowers Foods' vice president of marketing. "We're thrilled to partner with Cinnabon again and double the varieties we offer with their special cinnamon."
"Cinnabon's partnership with Mrs. Freshley's is a great example of our strategy to align our brand with companies that create delicious treats using our world famous Cinnabon cinnamon," said Kristen Hartman, senior vice president of snacks marketing for Focus Brands.
The Mini Donuts are soft-cake mini donuts coated with Cinnabon cinnamon. They are available in 3-oz. single-serve 6-packs and 10-oz. multi-pack bags.
The Cinnamon Twirls are a classic sweet roll swirled with a ribbon of Cinnabon cinnamon. They are available in a 3-oz. single serve 3-packs and 6-oz. multi-pack 6-packs.
These new snacks join two other Mrs. Freshley's snacks made with Cinnabon cinnamon--Cinnamon Honey Buns and Cinnamon Danish.
The entire Mrs. Freshley's made with Cinnabon cinnamon line also features new packaging.
Mrs. Freshley's, an award-winning brand of snack cakes and pastries synonymous with freshness, quality, and great taste for more than 15 years, is available in supermarkets, convenience stores, and vending machines nationwide. With more than 50 different varieties, there is a Mrs. Freshley's favorite for everyone.
Based in Atlanta, Cinnabon Inc. is a leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high-traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.
Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues.
Atlanta-based Focus Brands Inc. is the franchisor and operator of more than 4,000 ice cream shops, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Auntie Anne's and McAlister's Deli, as well as Seattle's Best Coffee on certain military bases and in certain international markets.
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