WASHINGTON — The National Confectioners Association (NCA) has launched National Candy Month Central, a digital hub providing facts and information about chocolate, candy, gum and mints.
Created for National Candy Month in June, the hub will act as a resource for consumers seeking to manage their sugar intake, the NCA said.
"National Candy Month is a time to honor the classic American manufacturing success story of the confectionery industry," said John Downs, president and CEO of the NCA. “We're excited to share the stories of the companies and individuals who make the confections many of us enjoy throughout the year, especially as those companies empower consumers to treat in a way that fits into a happy, balanced lifestyle."
This isn’t the NCA’s only initiative for National Candy Month. The association, along with its partnering chocolate and candy manufacturers, has pledged to offer half of its individually wrapped products in sizes that contain 200 calories or less per pack by 2022, and 90% of its best-selling treats will display calorie information on the front of the pack. This and the online hub are part of the NCA’s Always a Treat Initiative, a five-year commitment with the Partnership for a Healthier America (PHA) that began in 2017.
The NCA, based in Washington D.C., is a trade organization for the chocolate, candy, gum and mints industries. The association organizes the American confectionery industry's largest trade show, the Sweets & Snacks Expo; conducts scientific and shopper research; has an international marketing program for U.S.-made products; and serves as the primary voice for the chocolate, cocoa, nonchocolate and gum industries in the United States across a variety of audiences.
Watch the promotion video for the new hub below: