Snacks & Candy

New Cracker, Cookie, Biscotti Brand to Launch in the United States

The Greater Goods Snacking Co. produces better-for-you snacks
The Greater Goods Snacking Co.
Photograph courtesy of The Greater Goods Snacking Co.

ANN ARBOR, Mich. — The Greater Goods Snacking Co., a better-for-you snack brand, is launching three product lines—crackers, cookies and biscotti—in the United States. It is known and produced as She Made Foods in India.

“Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realized there were no clean label, nutritious products available to feed my son,” said Sujatha Duvvuri, co-founder and chief product officer of Greater Goods. “I started making my own snacks, and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the U.S. as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor.”

The cracker varieties include Tangy Tomato & Basil, Caramelized Onion and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice flavors. Greater Goods' crackers and cookies will retail at $4.99, varying by location. The brand will also be launching biscotti in the following flavors: Orange Cranberry, Dark Chocolate Sea Salt and Double Dark Chocolate Pistachio and will retail for $5.49, depending on location.

Each of the product lines contain the Ann Arbor, Mich.-based company’s almond flour-based, grain-free and vegan ingredients. All Greater Goods products are also organic, paleo-friendly, gluten-free, plant-based and free from several top allergens.

The Greater Goods Snacking Co. is a snack brand crafted by a mom looking to provide her family with healthy and nutritious options. All Greater Goods offerings are made to be naturally plant-based and free from gluten, dairy, soy and several top allergens. Dedicated to the global empowerment and employment of women, its mission is to do the greatest amount of good for the greatest number of people.

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