LOS ANGELES — The latest entry in consumer packaged goods (CPG) delivery is taking an approach that distinctly calls out convenience stores as a primary competitor.
Goody, a new on-demand delivery service, debuted in Los Angeles on Sept. 30 with a primary focus on bringing snacks and ice cream, and “also other household items found in a convenience store,” to consumers’ doors in less than 30 minutes, the company said.
“We can deliver the same item you would find in a convenience store for basically the same price and faster than you can leave your house to go to the store and back," Reza Marashi, founder and CEO of Goody, said in announcing the launch of the company.
The service delivers products from its local warehouses straight to consumers using its own drivers. Because there is no middleman, the company said, “the cost for the consumer is lower than most of the competition out there. Goody operates faster than any other delivery service out there. Your order will be at your door in less time than it takes to finish the next episode of whichever show you're binging.”
Orders through the services are made through the Goody mobile app or online at Goody.Shop. Users enter their address and scroll through a menu of products across numerous categories, including snacks, beverages, household goods, personal care, school supplies, pet supplies and more. Any order can be delivered for a flat $1.99 delivery fee. Service is available between noon and 3 a.m., seven days a week.
"We are very excited to start operating in Los Angeles and to provide our customers with a service that didn't really exist in our city before us," Marashi said. "The other services out there like DoorDash and Instacart are middlemen and charge an arm and a leg to deliver a small item to you … and take longer too."
To introduce consumers to the service and to celebrate the Los Angeles Lakers winning the NBA Championship, Goody is offering free delivery through the end of the year. Marashi, a Los Angeles resident and UCLA alumni, also promised Goody “is expanding to other cities fast.”