Snacks & Candy

New General Mills Website for C-Stores

Designed to help convenience retailers with snack category, more

MINNEAPOLIS -- General Mills said that it is committed to helping convenience store retailers find business building solutions through a new online resource, The new website provides retailers with a place to find marketing tools to help them accelerate sales and maximize profits."Profitability is central to the success of the convenience store retailer's business," said Jared Johnson, associate channel manager of the General Mills Convenient Solutions Team. "We're providing the recipe for success in [image-nocss] today's competitive business environment by sharing category management expertise and marketing know-how with convenience store retailers."

Through the site's Master Your Business section, retailers can access category management information on salty snacks, bar snacks and cereal. This section also gives retailers access to promotional offers from General Mills and valuable tools such as convenience store shopper consumer insights and merchandising plan-o-grams customized to the retailer's region.

The Marketing/Sales Support section provides information on point-of-sale (POS) displays and literature on new products. The Products section lets retailers find nutrition and product information on General Mills-branded snacks, cereal, yogurt and foodservice offerings.

Retailers can now easily locate a broker representative in their area through an interactive map found on the website's Contact Us section.

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, General Mills had full-year 2008 global net sales of $14.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

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