Snacks & Candy

Newest Twix Adds a Pinch of Salt

Salted Caramel line extension rolls out in September
Twix Salted Caramel
Photograph courtesy of Mars Inc.

NEWARK, N.J. —Mars Inc.’s Twix unveiled its latest line extension this week. Twix Salted Caramel is a sweet and salty treat packed with salted caramel, crunchy cookie and covered in a milk chocolate coating, the company said.

The new innovation features Twix’s familiar three layers—crispy cookie, soft caramel and milk chocolate—with a pinch of salt for a new sweet and salty experience.

“We’re thrilled to bring better moments and more smiles to fans by introducing Twix Salted Caramel, the perfect treat for those who favor cookie and sweet and salty flavor combinations,” said Michelle Deignan, Mars Wrigley senior brand director. “While Twix fans will still need to pick a side when it comes to choosing between right Twix or left Twix, they will no longer have to decide between a sweet or salty treat with Twix Salted Caramel."

Twix Salted Caramel will be hitting shelves at select retailers in September, with nationwide availability beginning in 2022 in Single (1.4 ounces) and Share (2.8 ounces) sizes.

With $40 billion in annual sales, Newark, N.J.-based Mars Inc. produces candy brands such as Snickers, Dove, Extra, M&M’s, Milky Way, Twix and more.

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