Snacks & Candy

Old Trapper Rolling Out Quarter-Pound Beef Jerky Bag

Clear packaging allows customers to see product
Old Trapper Beef Jerky
Photograph courtesy of Old Trapper

FOREST GROVE, Ore. — Old Trapper is introducing a quarter-pound bag of its Old Fashioned Beef Jerky.

The snack comes in a clear bag so customers can see exactly what they’re getting, according to the company.

“We believe that people who buy beef jerky should be able to see what they’re buying and get what they pay for,” said Robert Leary, director of marketing for Old Trapper. “We are not following the current trend of shrinking quantities, and instead we are giving consumers a large amount of quality product for a fair price.”

The jerky has 5 grams of sugar and 11 grams of protein per 1-ounce serving and has a suggested retail price of $7.99.

Old Trapper’s beef jerky is available in hot and spicy, peppered, teriyaki and old-fashioned flavors.

The Forest Grove, Ore.-based company, known for its handmade beef jerky, is celebrating its 50th anniversary. Old Trapper’s meat snacks are naturally smoked and made using the best lean strips of beef, seasoning and wood-fired smoke.
 

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Here are the restaurant segments most ripe for c-store competition

Convenience stores have plenty of runway to go head-to-head with restaurants on pizza, breakfast, fried chicken and more

Mergers & Acquisitions

RaceTrac enters uncharted territory with its Potbelly acquisition

The Bottom Line: There has never been a purchase of a restaurant chain the size of the sandwich brand Potbelly by a convenience-store chain. History suggests it could be a difficult road.

Foodservice

Wondering about Wonder

Marc Lore's food startup is combining c-stores, restaurants, meal kits and delivery into a single "mealtime platform." Can it be greater than the sum of its parts?

Trending

More from our partners