Snacks & Candy

Old Trapper Rolling Out Quarter-Pound Beef Jerky Bag

Clear packaging allows customers to see product
Old Trapper Beef Jerky
Photograph courtesy of Old Trapper

FOREST GROVE, Ore. — Old Trapper is introducing a quarter-pound bag of its Old Fashioned Beef Jerky.

The snack comes in a clear bag so customers can see exactly what they’re getting, according to the company.

“We believe that people who buy beef jerky should be able to see what they’re buying and get what they pay for,” said Robert Leary, director of marketing for Old Trapper. “We are not following the current trend of shrinking quantities, and instead we are giving consumers a large amount of quality product for a fair price.”

The jerky has 5 grams of sugar and 11 grams of protein per 1-ounce serving and has a suggested retail price of $7.99.

Old Trapper’s beef jerky is available in hot and spicy, peppered, teriyaki and old-fashioned flavors.

The Forest Grove, Ore.-based company, known for its handmade beef jerky, is celebrating its 50th anniversary. Old Trapper’s meat snacks are naturally smoked and made using the best lean strips of beef, seasoning and wood-fired smoke.
 

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