Snacks & Candy

Old Wisconsin Multiplies Meat Snack Growth

Sales have seen a 235% increase in the past 5 years
meat
Photograph: Shutterstock

SHEBOYGAN, Wis. — Old Wisconsin increased sales by 235% in the U.S. convenience market in the last five years, the sausage snack maker said.

This year, the company is celebrating 75 years sausage making. According to Sheboygan, Wis.-based Old Wisconsin, it has grown significantly since its beginnings in 1947, especially in recent years as its products resonate with snacking, protein, health-conscious and on-the-go consumer trends.

Old Wisconsin consolidated its product line to focus on ready-to-eat and shelf-stable sausage snacks, and it discontinued products with more limited distribution, such as grilling meats. This has enabled the company to widen its distribution channels beyond grocery retail.

The company has also seen a 312% increase across U.S. mass, club and drug retailer markets. Sales growth in e-commerce has increased by 66% in the past year.

Old Wisconsin was founded in 1947 as Thielmann’s, a small sausage shop owned and operated by Frank Thielmann and William Stolzman. It produces meats in a variety of shapes and sizes from cuts of beef, pork and turkey.

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