OCEANSIDE, Calif. — Olli Salumeria launched its new Cornichons & Onions Antipasto Tray.
“Charcuterie is a traditional part of Italian family gatherings, year-round and especially during the holidays,” said Oliviero Colmignoli, president of Olli Salumeria. “Since we are continually looking for new ways to introduce the distinctive flavor of our slow-cured salami with U.S. consumers, what better way than to expand our antipasto offerings and provide resources that cater to the growing trend of charcuterie in the United States?”
The Oceanside, Calif.-based company’s latest offering combines sliced, slow-cured Olli hard salami and Italian dry salami with cheddar cheese curds, pickled cornichons and onions. It joins four other Olli Antipasto Tray pairings including Parmesan & Frescatrano, Cheddar & Jalapeño, plus two All Meat varieties featuring a selection of Olli's Italian-style salami.
The snack is available at retailers nationwide for a suggested retail price range of $16.99 to $19.99.
Charcuterie became increasingly popular during the COVID-19 pandemic, according to the company. Online searches about charcuterie grew nearly 300% through 2021, with continued interest in the post-pandemic period. There is a spike in popularity for charcuterie in November and December each year, as the shared appetizer is a favorite offering at holiday celebrations, family meals and other group gatherings, Olli Salumeria claims.
Olli Salumeria also introduced a series of charcuterie resources on the company’s website that help consumers understand charcuterie, select favorite flavors and provide pairing suggestions, serving ideas and more. The series includes a pairing chart that aligns each Olli salami variety with the optimal wine and cheese flavor selected by Olli's ‘master charcuterist,’ Enrico Porrino.
“While Olli Antipasto Trays can be enjoyed right out of the packaging, there has been a surge in consumer interest for increasingly elaborate, stylized charcuterie boards that blend traditional favorites like salami and cheese with a broad range of unique accompaniments,” said Porrino. “For those who are more adventurous with their charcuterie creations, Olli Antipasto Trays provide a great starting point, which we then support with pairing suggestions and serving ideas that encourage creative and fun ways to make your own board.”
Olli Salumeria, based in Oceanside, Calif., is named after Oliviero Colmignoli, the grandson of cured-meat legend Ferruccio Fiorucci, who produced his first salami in 1850. The company offers a growing line of snack packs, antipasto, pre-sliced trays, individual sticks and bulk salami chubs.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.