Snacks & Candy

One Brands’ Latest LTO Aims for ‘Seasonal Magic’

Marshmallow Hot Cocoa-flavored bars available through the year-end holidays
One Marshmallow Hot Cocoa-flavored bar
Photograph courtesy of One Brands

BOULDER, Colo. — Protein-bar maker One Brands has released its new One Marshmallow Hot Cocoa-flavored bar. The latest in a series of limited-time seasonal flavors, One Marshmallow Hot Cocoa pours the flavor of the fall and winter holiday drink into protein-enhanced bar form.

The limited-time bars are made with gluten-free ingredients and provide the brand’s signature 20 grams of protein and 1 gram of sugar per serving. The launch follows the recent return of One’s Pumpkin Pie-flavored bar, which is available through autumn.

“We wanted to create another flavor like our seasonal (and extremely popular) Pumpkin Pie bar that people could really cozy up to during the holidays, and our Marshmallow Hot Cocoa bar has that same seasonal magic,” said Eric Clawson, chief operating officer of Boulder, Colo.-based One Brands, which is owned by The Hershey Co. “This new limited variety delivers on the indulgent flavors of your favorite holiday drink, hot cocoa with marshmallows, but is guilt-free and convenient for any time of day.”

One Marshmallow Hot Cocoa bars are now available for limited time at Publix, Kroger, Vitamin Shoppe and Wegmans, as well as Circle K (in select regions) and other convenience stores.

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