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Snacks & Candy

Oreo Launches Most Stuf Variety at Retailers Nationwide

Brand has also debuted a promotion that gives fans the opportunity to win prizes
oreo the stuf inside
Photograph courtesy of Mondelez International

DEERFIELD, Ill. – Oreo has launched its Most Stuf Oreo cookie at retailers nationwide. Alongside the launch, Oreo has also introduced The Stuf Inside, a 30-day promotion that gives fans the opportunity to win various Oreo-themed prizes, including a Jeep Wrangler, an iRobot Roomba Robot Vacuum, a K2 Snowboard, Grado Labs headphones and an Xbox One.

oreo stuf inside

Most Stuf Oreos contain more creme filling than the traditional cookie. This marks Oreo’s first launch since the brand debuted its Cherry Cola Oreos, Kettle Corn Oreos and Pina Colada Oreo Thins during its #MyOreoCreation contest in May 2018.

The promotion begins Feb. 4 and runs through March 6, which is also National Oreo Day. Consumers enter the contest by scanning their Most Stuf Oreo package on the brand’s website through a mobile or tablet device. Once the package is scanned, entrants will receive an animation code that, once opened, unlocks the various prizes. Participants can enter once per day during the promotion period, and new prizes will appear and be given out daily in both the United States and Canada. Participants will automatically be entered into the grand prize drawing for the chance to win a trip for two to New York to see "Waitress," a Broadway musical.

"People love playing with Oreo—from finding new ways to interact with the brand to dunking their cookies and dreaming up their own unique flavor ideas—[and] we love to find new ways to share that playful spirit with our fans," said Justin Parnell, senior director of Oreo. "The Stuf Inside promotion uses technology to give fans a new, fun way to engage with Oreo by scanning an Oreo cookie to unlock a playful virtual experience with deliciously unexpected prizes."

Oreos are produced by Mondelez International. Deerfield, Ill.-based Mondelez is a leading global snacking company, operating in 160 countries with about $26 billion in net revenue in 2017. The company manufactures biscuits, chocolate, gum, candy and powdered beverages. Besides Oreo, its brands include Belvita, Chips Ahoy, Nabisco, Cadbury, Jacobs coffee, Tang powdered beverages and Trident gum.

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