AUSTIN, Texas — The Hershey Co.’s Amplify Snack Brands has unveiled its Paqui One Chip Challenge for 2021.
Summoning spice lovers “to experience the reaper like never before,” this year’s hot-as-hell tortilla chip is coated with two hot peppers, the Carolina Reaper and Scorpion Pepper.
“After five years of multiple tastings and, without fail, raising the bar once again, the team here at Paqui has found a dangerous duo,” said Paqui Brand Manager Caitlin Moralic. “I can officially stand by the saying ‘less is more.’ While this year’s challenge has the least number of peppers yet, fans should be warned not to underestimate the Scorpion’s instant sting and the Reaper’s gradual, spicy misfortune.”
With a suggested price of $6.99, the 2021 Paqui One Chip Challenge is “the deadliest spice combination yet that will humble even the toughest of participants,” the company said.
The Paqui #OneChipChallenge, now in its fifth year and packaged in a coffin-shaped box, is available at Walgreens, 7-Eleven and Kroger stores, among others.
Acquired by The Hershey Co. in 2018, Amplify Snack Brands Inc., Austin, Texas, is a family of brands, including SkinnyPop, Paqui, Oatmega and Pirate’s Booty.