PURCHASE, N.Y. — PepsiCo Inc. has signed an agreement to acquire BFY Brands, the maker of PopCorners snacks. The move will help expand Frito-Lay’s snacking portfolio and offer consumers more nutritious options, according to the company.
Once the sale closes, BFY Brands will report to PepsiCo’s Frito-Lay North America division. The terms of the deal were not disclosed.
"BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for," said Steven Williams, CEO of PepsiCo Foods North America. "Their production capabilities will support the growth of our existing, more nutritious snack brands."
BFY Brands is a better-for-you snack company based in Middletown, N.Y. Its brands include PopCorners—a popped corn snack that’s sold in club and grocery stores in the U.S. and Canada, as well as more than 40 countries and territories worldwide—plus Flex Protein Crisps and Flourish Veggie Crisps.
“Our goal has always been to bring innovative and delicious better-for-you snacking options to more consumers around the world, and joining the PepsiCo family will allow us to do just that,” said Paul Nardone, CEO of BFY Brands. “With the fastest-growing brand among better-for-you salty snacks, we look forward to leveraging PepsiCo’s world-class resources and distribution platform for this next chapter.”
Purchase, N.Y.-based PepsiCo is a global food and beverage leader with a portfolio of more than 22 brands that generate more than $1 billion each in annual retail sales. Besides Plano, Texas-based Frito-Lay North America, its main businesses are Pepsi, Quaker, Tropicana and Gatorade. PepsiCo recently announced it would move its sports and fitness, Quaker Foods and juice portfolios and PepsiCo Beverages’ North America Central Division to Chicago’s Old Post Office.