Snacks & Candy

Perfetti Van Melle Names Vice President of Supply Chain

CPG veteran was previously with Kellogg, P&G

CINCINNATI -- Global candy company Perfetti Van Melle USA has hired James Biro as its new vice president of supply chain. James Biro

Biro joins PVM from The Kellogg Co., where he was multisite supply chain director. Prior to Kellogg, Biro worked extensively in operations, engineering and product launch for Mead Johnson Nutrition. Biro also was operations department manager for Procter & Gamble.

 “James has a brilliant, strategic mind, demonstrated supply chain success and tenacious focus,” said Mehmet Yuksek, president and CEO of Perfetti Van Melle North America. “Furthermore, James’s bold leadership style elevates everyone and everything around him. He is a great addition to our team.”

Cincinnati-based talent strategy and executive search firm Centennial conducted Perfetti Van Melle’s search for the position.

“James brings multiple, unique CPG competencies to the vice president of supply chain role,” said Mike Sipple Jr., Centennial president. “But when an organization is growing and innovating at the rate of Perfetti, it’s all about chemistry, trust, and clarity—all three of which encompass James. Furthermore, James’s enthusiasm, authenticity and passion for strategy execution is contagious, and a great enhancement to Perfetti globally.”

Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributor of candies and chewing gum. Its North American offices are located in Erlanger, Ky.


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