Snacks & Candy

Perfetti Van Melle Sweetens TNT Lineup

Broker will represent candy firm in Texas

ARLINGTON, Texas -- Candy and gum manufacturer Perfetti Van Melle has selected national convenience store broker TNT Marketing to represent its products in the state of Texas.

Perfetti Van Melle's signature brands are Air Heads and Mentos. Airheads are available in flavors such as cherry and blue raspberry, while Mentos' round candies offer the combination of a smooth, crunchy exterior with a soft interior. Mentos are available not only in a traditional mint flavor but also in cinnamon and fruity options.

TNT Marketing will provide [image-nocss] the support Perfetti Van Melle will need in the Texas convenience store arena with these popular confectionery brands, said Kennith Fries, TNT Marketing president.

Perfetti Van Melle is privately owned and has 30 companies worldwide. Its two head offices are located in Lainate, Italy, and in Breda, Holland. The company was created in 2001 as a merger of Italy's Perfetti chewing gum company, founded in 1946, and confectionery company Van Melle, whose roots date back to 1900.

Perfetti Van Melle manufactures and distributes its products to more than 130 countries around the globe. It is the fifth-largest confectionery group in the world.

Arlington, Texas-based TNT Marketing is a sales and marketing organization for the c-store industry that represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, Duracell, General Mills, Gillette, Mattel, Trojan and Playtex are among the category-leading brands in the TNT Marketing portfolio.

The company's c-storologists maintain established partnerships with c-store wholesalers and retailers nationwide.

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