Snacks & Candy

PIM Brands Plans Gummi Worm Day Sweepstakes

Promotion aims to introduce product variety to larger consumer audience
PIM Gummi Day promotion
Image courtesy of PIM Brands

PARK RIDGE, N.J. — As National Gummi Worm Day nears, PIM Brands’ Original Gummi FunMix is inviting consumers to “get the party started” by entering a prize-packed sweepstakes. One grand-prize winner will receive a $25,000 prize, with 1,000 additional winners receiving an exclusive branded t-shirt designed by choreographer Matt Steffanina (@mattsteffanina), laptop stickers and bags of Original Gummi FunMix Gummi candies.

Just in time for National Gummi Worm Day on July 15, gummy candy fans can enter for a chance to win by visiting the sweepstakes website or scanning the QR code in-store and submitting a selfie with a pack of any variety of Original Gummi FunMix. Entries are limited to one per person per day and will be accepted until Aug. 31 with no purchase necessary.

“With this promotion, we’re giving consumers every reason to venture into a new world of mashups, flavors and shapes they’ve never experienced before,” said Lena Antin, brand manager for Original Gummi FunMix. “What better way to kick off summer and celebrate National Gummi Day with Gummi-loving consumers than to give them the chance to #freetheparty and win $25,000 along with other exciting prizes.”

Featuring more than 60 different gummies in six mixes, each bag of Original Gummi FunMix promises a tasty, textured experience of fun and flavor, according to the company, including:

  • Tropical Fish Party: A sea of up to 18 exotic combinations like Kiwi Guava & Mango, Passion Fruit & Lemonade, and Tropical Punch & Watermelon.
  • Gummi Party: A combination of 18 gummy favorites, including Cherries, Swirl’z, Bears, Worms, Sharks and more.
  • Swirl’z Party: A fruit-and-cream fusion in 5 assorted flavors, including Oranges ’n Cream, Lemon ’n Cream, Lemon-Lime ’n Cream, Strawberries ’n Cream and Blue Raspberries ’n Cream.
  • Sour Party: A blend of 16 sour treats including bite-sized Rainbow Belts, Creme Filled Sour Licorice Straws, Sour Mini Worms, Sour Cherries and more.

Original Gummi FunMix is available in stores across the country in various packs and sizes, including 4-ounce and 5-ounce peg bags with a suggested retail of $1 to $1.79 each.

Park Ridge, N.J.-based PIM Brands Inc. makes chocolate and nonchocolate confections and other snack foods and treats, including Welch’s Fruit Snacks, Fruit Rolls and Juicefuls Fruit Snacks; Sun-Maid Chocolate Raisins; Original Gummi FunMix; Sour Jacks; and more.

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