Snacks & Candy

Popular Candies Get Dessert Makeover

Kraft Heinz Co. launches Colliders brand
Kraft Heinz Colliders desserts
Photograph courtesy of The Kraft Heinz Co.

PITTSBURGH & CHICAGO — Some of the most popular candies in the United States just got a dessert makeover. The Kraft Heinz Co. has launched the Colliders brand, a new line of refrigerated desserts that feature candy brands such as Reese’s and Kit Kat in a new spoonable style.

Colliders desserts come in three formats:

  • Twisted: A cool and creamy vanilla dessert topped with pieces of candy, including Reese’s, Kit Kat, Hershey’s Cookies n’ Creme or Heath.
  • Chopped: Familiar candies—Hershey and Reese’s—turned into a cool and creamy dessert topped with chopped pieces of chocolate.
  • Layered: Candy flavors—Mounds, York and more—turned into a cool and creamy dessert and topped with a layer of smooth chocolate topping.

“Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, general manager for desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”

The line includes 12 different varieties.

The Kraft Heinz Co., Chicago, is committed to growing iconic and emerging food and beverage brands on a global scale. Kraft Heinz brands include Kraft, Heinz, Oscar Mayer, Jell-O, Lunchables and more

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