BOSTON -- While it is no surprise that the iPad secured the No. 1 spot as the Most Memorable New Product Launch of 2010, a host of equally interesting product introductions garnered consumer attention in this year's Most Memorable New Product Launch survey.
Technology products took five spots, with the Windows 7 coming in a close second to the iPad and compensating for the failure of Vista in 2007. Rounding out the tech trend were Motorola Droid (No. 4), iPod Nano (No. 6) and Samsung 3DTV (No. 8). Quick, low-cost breaks were also a theme, with consumers remembering small [image-nocss] indulgences in the form of small but tasty impulse purchases like Pretzel M&Ms (No. 3), McDonald's Smoothies (No. 5) and Starbucks VIA instant coffee (No. 7).
As always, a few innovative and nontraditional product offerings made memorable impressions, with Huggies Jeans Diapers (No. 9), Kleenex Hand Towels (Tied No. 10) and the KFC Double Down Sandwich (Tied No. 10) rounding out the list.
"Every year the Most Memorable New Product Launch survey teaches us about where our culture is headed," said Julie Hall, executive vice president of Schneider Associates.
In what may be a sign of an uptick in consumerism, Americans paid more attention to new product launches this year, as only 45% could not recall a single new product launch from memory--compared to 51% in 2009 and 69% in 2008. The last time that consumers had such a high level of recall was 2007.
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