BATTLE CREEK, Mich. — For the first time in 20 years, Pringles has updated its can with a refreshed logo and a "glow up" makeover for its mascot. The new look features bold hues and a clean design, highlighting the crisps’ inventive flavors and stackable shape, the company said.
Pringles also streamlined its mustachioed mascot, Mr. P, to better highlight the flavors in every can and "showcase his new range of emotions to match."
“We spent the last two years in research and design to create a modern look for the cans, and Mr. P’s style that reflects the bold flavor in every Pringles crisp and stack,” said Gareth Maguire, senior director of marketing for Pringles. “While the look may be new on the outside, I’m proud to say that it doesn’t change the irresistible taste that’s always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite.”
To introduce the new look, Pringles has partnered with NFL champion Victor Cruz to help launch a national sweepstakes giving fans the chance to win their own “glow up” makeover.
“Just like Mr. P, I’ve spent the past few years evolving, from football champion to entertainment personality with a passion for style,” said Cruz. “I’ve always been a fan of the brand’s bold taste, and the Pringles brand refresh matches the inventive flavors I know and love. I think the ‘Get Fresh As Mr. P’ sweepstakes is the perfect way to kickstart the new year and give yourself that personal glow up, whatever that may mean for you.”
Pringles fans are encouraged to visit @Pringles on Twitter and enter for the chance to win $1,500 along with a selection of Pringles products featuring the new brand look. To enter, fans must tweet their favorite Pringles flavor with the hashtag #FreshAsMrPEntry for a chance to win.
The refreshed logo and brand design are featured on Pringles’ new Scorchin’ line, a spicy addition in Cheddar, BBQ and Chili & Lime flavors, arriving in stores in December, and across all brand communications in early 2021.
Pringles is a brand of the Kellogg Co., Battle Creek, Mich.