HERSHEY, Pa. — The latest addition to Hershey’s Reese’s candy line might require an adjustment to center-store shelves. The new Reese’s Super King is a 1-foot-long package of six full-size peanut-butter cups.
“We’re always looking for ways to give our fans more of what they love, which happens to be more Reese’s,” said Allen Dark, senior manager of Reese’s brand. “Reese’s Super King size is our largest, most shareable package of Reese’s Peanut Butter Cups yet. Now you don’t need to worry about sneaking your Reese’s cups when your friends are around.”
Reese’s Super King size bars will be available nationwide starting in November.
The Hershey Co., Hershey, Pa., has more than 80 brands around the world that drive $8 billion in annual revenues, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.