Sheetz is increasing prices on select Hershey products after the manufacturer also announced price increases, citing the rising costs of cocoa. The convenience-store retailer confirmed the news to CSP on Thursday after several reports surfaced saying Sheetz had posted notice of the price increase in one of its stores.
“This change is in response to a 26% cost increase implemented by Hershey on king-size and regular-size candy bars, including Reese’s, Hershey’s, Kit Kat and PayDay. This price adjustment only applies to Hershey-branded items; all other products at Sheetz remain unaffected,” Sheetz Public Affairs Manager Nick Ruffner said in a statement. “Sheetz remains committed to transparency and to offering our customers quality products at fair and competitive prices. Notices of these Hershey price adjustments are being posted in all store locations.”
The price increases at Sheetz will take effect on Wednesday, Ruffner said.
Sheetz, based in Altoona, Pennsylvania, recently opened its 800th store.
- Sheetz is No. 13 on CSP’s 2025 Top 202 ranking of U.S. convenience-store chains by store count.
Hershey told CSP in July that it would be increasing prices with its retailers amid the rising cost of cocoa, the active ingredient in chocolate.
In Hershey’s latest earnings call on July 30, CEO Michele Buck said: “We are pleased with our second-quarter results and the momentum we are seeing in our business. Investments in our brands and impactful innovation, coupled with effective execution, are driving solid sales and share gains across both our U.S. confection and salty snacking business. Looking ahead, we remain committed to delivering balanced growth and have taken pivotal steps toward mitigating cocoa inflation through strategic pricing, enhanced productivity and technology enabled efficiency and speed.”
Hershey announced in July that Krik Tanner, the former CEO of Wendy’s, will succeed Buck as CEO.
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