Snacks & Candy

Signed, 7-Eleven

Retailer unveils new store-brand snacks, drinks, sandwiches, more

ORLANDO, Fla. -- 7-Eleven Inc. last week debuted its new Signature 7 line of products, along with several other new items during its annual convention for store managers, vendors and employees, reported The Orlando Business Journal. The new line, unveiled during the annual University of 7-Eleven at the Orange County (Fla.) Convention Center, features 31 snacks, including beef jerky, chips, cookies, nuts, trail mix and candy.

The products are expected to be available in stores beginning May 5, said the report.

Along with the Signature 7 line, 7-Eleven also debuted its new store-brand [image-nocss] energy drink, Inked, along with a store-brand prepaid mobile phone.

According to the report, the company also introduced several 7-Eleven staples in new flavors, such as Strawberry Twizzler- and Starburst-flavored Slurpee drinks; flavored iced coffee, which is already being tested in some local stores; Asian Rollers in both orange chicken and Szechuan beef flavors; and chicken Go-Go Fajitas. Stores also will soon feature new items influenced by the region's Latin American community, such as pastries flavored with guava fruit and pineapple and sandwiches with Cuban-style ham.

Also, Dallas-based 7-Eleven will be stocking sandwiches made from fresh foccacio, Asiago and multigrain breads, added a report by The St. Petersburg Times. The chain unveiled an array of new sandwiches along with more than 300 new products to 548 Florida store managers gathered at the annual marketing conference in Orlando.

The company is pouring $1-billion into renovating all stores, the report said. About a third are done so far. It is the first comprehensive overhaul of the chain since 1992.

"Our fresh-food offering establishes a point of difference for us over the other convenience stores," CEO Joe DePinto told the newspaper. "And at a $3.99, they are good value for people used to paying $7 for the same sandwich at a fast casual restaurant."

Other new products unveiled included Hazelnut-flavored Slurpuccino that debuts this fall after following the first no-cal, milk-free latte Slurpee, which goes on hiatus later this spring; a $9.99 "premium" private-label wine brand called Sonoma Crest that Wine Enthusiast labeled a best buy; and a $1.49 carton of 20 fresh-made Brownie Bites. Coming this summer are Slurpee flavors linked to new movie and video game releases such as AMP Energy Drink (Iron Man), Full Throttle (Guitar Hero game) and green Radiation Rick (The Incredible Hulk).

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