Snacks & Candy

Skittles Launches Newly Designed Packaging for Pride Month

Company is also donating to GLAAD to support LGBTQ+ community
Skittles Pride Packs
Photographs courtesy of Skittles

MCLEAN, Va.Skittles, a Mars Inc. brand, is celebrating pride month with limited time pride packs available in 40-ounce and 15.6-ounce packs through June.

Instead of its historic all-gray packs that represent the brand’s support, the company teamed up with six artists within the LGBTQ+ community to design colorful packaging. Each pack will have a scannable QR code that leads to more information about the artists.

The six artists’ designs represent how they “see the rainbow.”

For the third year in a row, Skittles is partnering with GLAAD, a non-governmental media monitoring organization for the entertainment industry, protesting defamatory coverage of the LGTBQ+ community. Skittles is donating $1 to Glaad for every pride pack purchased.

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