Snacks & Candy

Snickers Adds to Its Brownie Lineup

Newest line extension will hit shelves in August
Snickers Almond Brownie and Dark Chocolate
Photograph courtesy of Mars Inc.

NEWARK, N.J. — Snickers Almond Brownie and Dark Chocolate is the newest addition to Mars Inc.’s Snickers Brownie lineup. Coming to stores in August, the new candy bar features a chewy brownie filling, mixed with chopped almonds and topped with a layer of caramel, all coated in dark chocolate.

The innovation follows the release of two other products in the Snickers Brownie lineup: Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream.

“After seeing unparalleled excitement for the Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream launches, we’re excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans," said Michelle Deignan, Mars Wrigley senior brand director. “The new Snickers Almond Brownie offers a deeply satisfying treat, with a taste and texture only Snickers can deliver on.”

Snickers Almond Brownie will be available in single (1.26 ounces), share (2.52 ounces) and stand-up pouch (6.93 ounces) sizes.

With $40 billion in annual sales, Newark, N.J.-based Mars Inc. produces candy brands such as Snickers, Dove, Extra, M&M’s Milky Way, Twix and more.

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